G1G1 2008/text

= Give a Laptop, Change the World =

One Laptop per Child is launching its second '''Give 1, Get 1''' [G1G1] 
program starting '''November 17, 2008''', following last year's highly 
successful program.  This year the delivery of the laptops in the USA will 
be handled through Amazon.com.

The laptops feature the latest release of the Sugar window manager, running 
on a Linux-based Fedora Core operating system.  For answers to frequently 
asked questions, and for other XO giving programs, see the OLPC wiki.

Media and other materials from the first year's deployments are available 
from a community-curated media page and from OLPC's photostream.

 On Amazon:          http://amazon.com/xo
 Flickr photostream: http://flickr.com/photos/olpc
 More on G1G1 2008:  http://wiki.laptop.org/go/G1G1_2008


== Details ==
 
This year's Give 1, Get 1 campaign launches in November and will become an 
on-going program.  Amazon will be the fulfillment channel, and you can see 
the developing OLPC storefront at http://Amazon.com/xo .  The program 
details will be similar to those from last year's program:

   $199 to give a laptop to a child in the developing world. 
                         and/or 
   $399 to give a laptop to a child and get one of your own.

The campaign motto is "Give a Laptop.  Get a Laptop.  Change the World."    
We are focusing on sharing images and experiences from members of gen-XO, 
particularly from OLPC's largest deployments.  

This time last year, we were uncertain how our young project would fare 
under the demands and needs of large deployments.   Today there are 
hundreds of thousands of children using their XOs every day, including 
over a quarter of all young students in Uruguay.  Almost 10,000 students 
visit the site each day from Uruguay alone.
 
You can help spread the word.    We will be making a big splash with PR 
and advertising to run in donated media across all media platforms:  TV, 
Cinema, Radio, Print, and Out of Home.  We want to supplement that with 
personal outreach over local community and social benefit groups 
interested in changing education and addressing the root of poverty 
around the world.  Help us identify groups to contact; G1G1 is an 
opportunity for us to forge new alliances and seed new educational 
initiatives, at home and abroad.

While the promotion will be on-going, the advertising will run from 
November 17 to December 26, to take advantage of the holiday giving 
season. We are setting up a separate mailing list for people who want 
to be reminded when it launches.  

For the moment, please watch our website for updates or write to 
g1g1@laptop.org with ideas and questions.

 Community media:     http://wiki.laptop.org/go/Community_media
 Deployment reports:  http://wiki.laptop.org/go/Educators


== Spread the word! ==

To get involved, please join our community mailing list, and help spread
the word about the campaign.
   mail: <grassroots AT lists.laptop.org>
   http://lists.laptop.org/listinfo/grassroots, 


Ongoing projects that need help:
 
* Social site updates -- Facebook, Twitter, MySpace : there are OLPC 
accounts on many of these sites which need maintenance and regular 
updating. For instance many 2007-era badges and promotions need to be 
updated to link to the Amazon site. 
  http://twitter.com/OneLaptop

* Blog updates -- the relaunch of the campaign will not begin in earnest 
for a few weeks, but many people will want to know in advance.  Add your 
favorite OLPC blogs to our directory, or suggest one for addition to the 
OLPC Planet.
  http://wiki.laptop.org/go/Blogs 

* Art projects -- discussions on deviant art, Flickr, photo.net and more.  
OLPC needs expressions of its cause and mission that do not rely on 
words; art is a universal language that speaks in ways  that advertising 
can not.  Our design group is helping to make great designs for web 
badges, swag and the OLPC sites, many of which are being revamped.  We 
may also need material in specific sizes/formats for non-standard donated 
media (see below).
  http://wiki.laptop.org/go/OLPC:Design_gang
 
* Donated media -- we can provide advertising materials for any media 
vehicles. OLPC does not have an advertising budget, but relies on 
donated media.  If you have a friend who works at a magazine, a TV 
network, or just has an ad supported blog, ask if they will run a G1G1 
ad.  You can send leads to g1g1-ideas AT laptop.org or directly to 
<aaron AT laptop.org>.

* Media concepts -- Nothing is impossible.  Ideas that take longer to 
create can be used when we launch similar programs in other parts of the 
world in the near future.
  mail: <g1g1-ideas AT laptop.org>

* Tech/Learning/Volunteering Support -- If you enjoy directly helping 
other users, join our very active worldwide Support Gang, by emailing 
<holt AT laptop.org> (include your phone number!)  or submitting your ideas 
to <volunteer AT laptop.org>.
  http://wiki.laptop.org/go/OLPC:Support_gang