OLPC:Outreach: Difference between revisions

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===1. campaigns and social media ===
=== campaigns and social media ===


• make and publish deployment stories. dc/mk x6
* make and publish deployment stories. dc/mk x6
• update send a friend email; paul fox and seth
* update send a friend email; paul fox and seth
• call pitch --
* call pitch --
• 'new media' : miro, paricipatory culture foundation. deutsche welle, revision 3. XING in de, ? in fr. pt : orkut, juliano. de: stefan, bert. fr: bastien, edith. es: fcarla, claudia. it: giulia, stefan.
* 'new media' : miro, paricipatory culture foundation. deutsche welle, revision 3. XING in de, ? in fr. pt : orkut, juliano. de: stefan, bert. fr: bastien, edith. es: fcarla, claudia. it: giulia, stefan.
• our lists : 3000 people, foirst order; 300 lists. 100-3000.
* our lists : 3000 people, foirst order; 300 lists. 100-3000.
• g! adwords --> multilingual. program? mary/google.
* g! adwords --> multilingual. program? mary/google.


===2. community buy-in and action===
=== community buy-in and action===
• sharing media
* sharing media
• promoting and existing work
* promoting and existing work
• contacting and thanking contributors.
* contacting and thanking contributors.


mail to:
mail to:
fedora / olpc lists /contrib program /
: fedora / olpc lists /contrib program /
schools and academia
: schools and academia
educator followup: necc.& iste & masscue
: educator followup: necc.& iste & masscue
other keynotes: nn/mb/jg/dc/sj.
: other keynotes: nn/mb/jg/dc/sj.
gdc, cs teachers' association, ieee, physics/hs teachers
: gdc, cs teachers' association, ieee, physics/hs teachers




===3. special interest groups ===
=== special interest groups ===
:''[matt]''
:''[matt]''
• faith based orgs., how to get a list to send something to 15k churches.
* faith based orgs., how to get a list to send something to 15k churches.
• matt to look at this list.
* matt to look at this list.
• educators : find the list of gropus we've spoken to? [tyler for nn]
* educators : find the list of gropus we've spoken to? [tyler for nn]
• List of 10 groups : split between Adam and Matt.
* List of 10 groups : split between Adam and Matt.
• gropus we know personally:
* grps we know personally:
|| performance poetry [Dee: stage: 3 - leader network, events]
|| performance poetry [Dee: stage: 3 - leader network, events]
-- email the slammasters at all the slam venues around the country
: -- email the slammasters at all the slam venues around the country
-- encourgae poetry performers here and in their networks to bring
: -- encourgae poetry performers here and in their networks to bring
olpc cards and leave them at venues -- print out your own sheaf of 300 cards @ kinkos and distribute them...
olpc cards and leave them at venues -- print out your own sheaf of 300 cards @ kinkos and distribute them...


|| yoga & meditation [Dee: stage: 1 - contact with connection]
|| yoga & meditation [Dee: stage: 1 - contact with connection]
-- ? asking friends what the community
: -- ? asking friends what the community


|| opened group [Martin: stage 4 - leader network, co-organized events]
|| opened group [Martin: stage 4 - leader network, co-organized events]
-- wikieducator, moodle
: -- wikieducator, moodle


|| poverty alleviation [Matt: stage 3]
|| poverty alleviation [Matt: stage 3]
-- freerice
: -- freerice
-- mepemepe
: -- mepemepe


===4. corporations===
=== corporations===
• [Chuck.]
* [Chuck.]
• Product placements (walmart)
* Product placements (walmart)
• Social benefit funds?
* Social benefit funds?


===5. media and resources===
===media and resources===
• tv/print : fix up media.laptop.org [seth]
* tv/print : fix up media.laptop.org [seth]
• video bill boards : contact bloomberg - nn. contact nba/nhl - seth.
* video bill boards : contact bloomberg - nn. contact nba/nhl - seth.
• tv : contact local stations; list : michelle ter., script: taxi
* tv : contact local stations; list : michelle ter., script: taxi
∘ calls to tv areas - all hands? with Factiva input. waiting on Matt to hear back what we've done already in contacts
** calls to tv areas - all hands? with Factiva input. waiting on Matt to hear back what we've done already in contacts
• websites : list of existing sites with olpc links/banners. slashdot outreach (dsd). technorati/boingboing/gizmodo/gadget
* websites : list of existing sites with olpc links/banners. slashdot outreach (dsd). technorati/boingboing/gizmodo/gadget
• 50 blogs. other languages:russian (joe), greek (mb, nn), spanish
* 50 blogs. other languages:russian (joe), greek (mb, nn), spanish
• radio : nais/ncea/acsi/iasl/asha/aiga/home schoolers /nea/npta/nrta/csta/acm/ed. intl.
* radio : nais/ncea/acsi/iasl/asha/aiga/home schoolers /nea/npta/nrta/csta/acm/ed. intl.


===6. physical meetings/objects===
=== physical meetings/objects===
• business cards : dee, nlee? xo card. velociraptors.
* business cards : dee, nlee? xo card. velociraptors.
• Live CDs - Diane S?
* Live CDs - Diane S?
• Museum shops (MOMA)
* Museum shops (MOMA)


===7. schools ===
=== schools ===
• high school campaign : miles, telling his story : sharing as guide for others.
* high school campaign : miles, telling his story : sharing as guide for others.
• adopt a school : g100 for $21,900.
* adopt a school : g100 for $21,900.
∘ set up an accumulation site?
** set up an accumulation site?
∘ competition/leaderboard?
** competition/leaderboard?


===8. givernments and military===
===givernments and military===
• local gov contacts. boston, new york, chicago as examples
* local gov contacts. boston, new york, chicago as examples
• national contacts : matt &c
* national contacts : matt &c
• military : centcom / other commands - hospital ships, school rebuilding
* military : centcom / other commands - hospital ships, school rebuilding


===9. facebook ===
=== facebook ===
• how-to: ask your friends to help.
* how-to: ask your friends to help.
∘ create your own cause for olpc. seth/susan
** create your own cause for olpc. seth/susan
• school groups: Olin, BU, Duke, Yale, Harvard, U.Chicago
* school groups: Olin, BU, Duke, Yale, Harvard, U.Chicago
• Donor info : brianne, for donors to olpc to date
* Donor info : brianne, for donors to olpc to date
• olpc group : mburns and osu group
* olpc group : mburns and osu group


===10. other===
===other===
• PalinTV (Joe to ask her)
* PalinTV (Joe to ask her)
• Tests in malls?
* Tests in malls?




Revision as of 22:38, 26 November 2008

The OLPC outreach gang keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.

Todo

campaigns and social media

  • make and publish deployment stories. dc/mk x6
  • update send a friend email; paul fox and seth
  • call pitch --
  • 'new media' : miro, paricipatory culture foundation. deutsche welle, revision 3. XING in de, ? in fr. pt : orkut, juliano. de: stefan, bert. fr: bastien, edith. es: fcarla, claudia. it: giulia, stefan.
  • our lists : 3000 people, foirst order; 300 lists. 100-3000.
  • g! adwords --> multilingual. program? mary/google.

community buy-in and action

  • sharing media
  • promoting and existing work
  • contacting and thanking contributors.

mail to:

fedora / olpc lists /contrib program /
schools and academia
educator followup: necc.& iste & masscue
other keynotes: nn/mb/jg/dc/sj.
gdc, cs teachers' association, ieee, physics/hs teachers


special interest groups

[matt]
  • faith based orgs., how to get a list to send something to 15k churches.
  • matt to look at this list.
  • educators : find the list of gropus we've spoken to? [tyler for nn]
  • List of 10 groups : split between Adam and Matt.
  • grps we know personally:

|| performance poetry [Dee: stage: 3 - leader network, events]

-- email the slammasters at all the slam venues around the country
-- encourgae poetry performers here and in their networks to bring

olpc cards and leave them at venues -- print out your own sheaf of 300 cards @ kinkos and distribute them...

|| yoga & meditation [Dee: stage: 1 - contact with connection]

-- ? asking friends what the community

|| opened group [Martin: stage 4 - leader network, co-organized events]

-- wikieducator, moodle

|| poverty alleviation [Matt: stage 3]

-- freerice
-- mepemepe

corporations

  • [Chuck.]
  • Product placements (walmart)
  • Social benefit funds?

media and resources

  • tv/print : fix up media.laptop.org [seth]
  • video bill boards : contact bloomberg - nn. contact nba/nhl - seth.
  • tv : contact local stations; list : michelle ter., script: taxi
    • calls to tv areas - all hands? with Factiva input. waiting on Matt to hear back what we've done already in contacts
  • websites : list of existing sites with olpc links/banners. slashdot outreach (dsd). technorati/boingboing/gizmodo/gadget
  • 50 blogs. other languages:russian (joe), greek (mb, nn), spanish
  • radio : nais/ncea/acsi/iasl/asha/aiga/home schoolers /nea/npta/nrta/csta/acm/ed. intl.

physical meetings/objects

  • business cards : dee, nlee? xo card. velociraptors.
  • Live CDs - Diane S?
  • Museum shops (MOMA)

schools

  • high school campaign : miles, telling his story : sharing as guide for others.
  • adopt a school : g100 for $21,900.
    • set up an accumulation site?
    • competition/leaderboard?

givernments and military

  • local gov contacts. boston, new york, chicago as examples
  • national contacts : matt &c
  • military : centcom / other commands - hospital ships, school rebuilding

facebook

  • how-to: ask your friends to help.
    • create your own cause for olpc. seth/susan
  • school groups: Olin, BU, Duke, Yale, Harvard, U.Chicago
  • Donor info : brianne, for donors to olpc to date
  • olpc group : mburns and osu group

other

  • PalinTV (Joe to ask her)
  • Tests in malls?


Communication

Announcements

Here are recent and planned public announcements:


Blogs

  • Planet OLPC blogs
  • OLPCNews and other community news sites
  • Deployment blogs : OLE Nepal, Waveplace, Uruguay, and other active blogs

And updates to the list of blogs by 5 editors, one for each major region of local groups and deployments:

  1. North America
  2. South and Central America
  3. Africa and the Middle East
  4. Europe
  5. Asia and Oceania

Someone will soon have to make the hard choices about where to place Turkey and Mexico in the above...

Public relations

  • Tracking our PR announcements and upcoming press releases, with an eye towards correcting any mistakes in facts or language. In particular, releases developed jointly with partners tend to overemphasize the role of the partner, sometimes to the offense of the larger community, when not reviewed closely enough.
  • Drafting new press releases for partners and local groups when we reach important milestones together, or when they reach milestones in their work related to OLPC.


Groups

Campus groups

There are two main projects here:

Regional chapters

  • National chapters
  • Volunteer deployment groups, by country and region
  • United States chapters

Social network profiles

  • Facebook accounts and cause
  • Twitter and Myspace accounts
  • Other accounts
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