Geo NIC

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A NIC could serve a new top level domain ".geo"

The hierarchy under that TLD could be predefined as <UN LOCODE>.<ISO 3166-1 alpha-2 country code>.geo for cities or <ISO 3166-2 subdivision>.<ISO 3166-1 alpha-2 country code>.region.geo for regions.

For example: 
ny.us.region.geo for New York State (USA),
nyc.us.geo for New York City (USA) and
cgn.de.geo for Cologne (Germany).

Airports could be listed under <IATA code>.airport.geo.

IATA codes and location codes could link conveniently to a map of the region. (e.g. on Google Earth, Global View or similar services, possibly based on user preferences). NASA World Wind or Marble could probably also be used. On the next level businesses could reserve their own homepages. All "www" addresses could be reserved as free redirects to the home page of a city, region or airport.

The address "here.geo" could aim to redirect to the appropriate location based on DNS LOC records and related information.

An associated volunteer CA could sign ESP imprints (or something similar) for a donation of (e.g.) ten laptops to the Special Laptop Program or an equivalent corporate good gift; it could be seen as a reasonable connection between documenting policies for corporate social responsibility and showing corporate social responsibility.

ICANN

According to the Summary of ICANN Generic Names Supporting Organisation’s (GNSO’s) Final Report on the Introduction of New Generic Top-Level Domains (gTLDs) and Related Activity [1] from the GNSO Workshop on New gTLDs on October 29, 2007 [2]

• There is demand for additional top-level domains as a business opportunity, which can stimulate competition at the registry service level; and
• No compelling reason has been articulated not to proceed with a new gTLD round.

Service type

One could also register businesses according to service type. A service type identifier could then list all businesses of that type: nyc.us.geo/supermarket (or "here.geo/supermarket") would list all known supermarkets in New York (with an option to switch between map and list view).

Returning lists in XML format (with XSLT stylesheets for local HTML generation) would allow the client to display a list in any way desired. One could rent space in the HTML representation to online advertising agencies (e.g. Google), though.

See also

  [ISIC] UN International Standard Industrial Classification
    http://unstats.un.org/unsd/cr/registry/regcst.asp?Cl=2

  [NACE] EU Nomenclature generale des activites economiques
    http://ec.europa.eu/eurostat/ramon/

  [NAICS] North American Industry Classification System
    http://www.census.gov/epcd/naics02/naicod02.htm

  [NAPCS] North American Product Classification System
    http://www.census.gov/eos/www/napcs/napcs.htm

  [UKSIC] United Kingdom Standard Industrial Classification
          of Economic Activities
    http://www.statistics.gov.uk/statbase/Product.asp?vlnk=14012

  [WZ2003] Klassifikation der Wirtschaftszweige, Ausgabe 2003
    http://www.statistik-portal.de/Statistik-Portal/de_klassiWZ03.asp

Schools

The Geo NIC could offer free home pages to all schools in developing countries, possibly under a subdomain ".geo.edu" or ".edu.geo" (and maybe "here.geo/8010").