OLPC:Outreach

The OLPC outreach group keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.

We are currently working on outreach specifically targeting G1G1 participants, last year's donors, and the thousands of contributors and project followers that have made our current efforts possible.

Todo

campaigns and social media

• make and publish deployment stories. dc/mk x6
• update send a friend email; paul fox and seth
• call pitch --
• 'new media' : miro, paricipatory culture foundation. deutsche welle, revision 3. XING in de, ? in fr. pt : orkut, juliano. de: stefan, bert. fr: bastien, edith. es: fcarla, claudia. it: giulia, stefan.
• our lists : 3000 people, foirst order; 300 lists. 100-3000.
• g! adwords --> multilingual. program? mary/google.

community buy-in and action

• sharing media
• promoting and existing work
• contacting and thanking contributors.

mail to:

fedora / olpc lists /contrib program /

schools and academia

educator followup: necc.& iste & masscue

other keynotes: nn/mb/jg/dc/sj.

gdc, cs teachers' association, ieee, physics/hs teachers

special interest groups

[matt]

• faith based orgs., how to get a list to send something to 15k churches.
• matt to look at this list.
• educators : find the list of gropus we've spoken to? [tyler for nn]
• List of 10 groups : split between Adam and Matt.
• groups we know personally:

1. performance poetry [Dee: stage: 3 - leader network, events]

   -- email the slammasters at all the slam venues around the country

   -- encourgae poetry performers here and in their networks to bring olpc cards and leave them at venues -- print out your own sheaf of 300 cards @ kinkos and distribute them...

2. yoga & meditation [Dee: stage: 1 - contact with connection]

   -- ? asking friends what the community

3. opened group [Martin: stage 4 - leader network, co-organized events]

   -- wikieducator, moodle

4. poverty alleviation [Matt: stage 3]

   -- freerice

   -- mepemepe

5. AARP Mike Lee: http://wiki.laptop.org/go/User:Mikelee
6. CECP (Committee Encouraging Corp Philanthropy)
7. ONE Campaign
8. [Returned] Peace Corps Volunteers

   Elise @ borderless education has a contact; pinged by SJ on Tues Nov 25

9. David Farber's famous list of ~20,000 computer scientiest/telecom notables: http://www.interesting-people.org
10. Home Schoolers (Julia Reynolds already taking care of?)
11. Unioned of Concerned Scientists
12. pugwash.org (science ethicists)
13. MIT Alum list for each class: '00, '01, etc
14. Religious Missionaries, eg. our Miami volunteer in http://bethelat.org
15. NEA

High-potential if we can mobilize them:

• all people who've sent us thank-you letters, fan mail, etc over the past 2 yrs!
• teachers with flair
• students with even more flair...

Generic:

• Rotary Club

corporations

• [Chuck.]
• Product placements (walmart)
• Social benefit funds?

media and resources

• tv/print : fix up media.laptop.org [seth]
• video bill boards : contact bloomberg - nn. contact nba/nhl - seth.
• tv : contact local stations; list : michelle ter., script: taxi
  • calls to tv areas - all hands? with Factiva input. waiting on Matt to hear back what we've done already in contacts
• websites : list of existing sites with olpc links/banners. slashdot outreach (dsd). technorati/boingboing/gizmodo/gadget
• 50 blogs. other languages:russian (joe), greek (mb, nn), spanish
• radio : nais/ncea/acsi/iasl/asha/aiga/home schoolers /nea/npta/nrta/csta/acm/ed. intl.

physical meetings/objects

• business cards : dee, nlee? xo card. velociraptors.
• Live CDs - Diane S?
• Museum shops (MOMA)

schools

• high school campaign : miles, telling his story : sharing as guide for others.
• adopt a school : g100 for $21,900.
  • set up an accumulation site?
  • competition/leaderboard?

givernments and military

• local gov contacts. boston, new york, chicago as examples
• national contacts : matt &c
• military : centcom / other commands - hospital ships, school rebuilding

facebook

• how-to: ask your friends to help.
  • create your own cause for olpc. seth/susan
• school groups: Olin, BU, Duke, Yale, Harvard, U.Chicago
• Donor info : brianne, for donors to olpc to date
• olpc group : mburns and osu group

other

• PalinTV (Joe to ask her)
• Tests in malls?

Communication

Announcements

Here are recent and planned public announcements:

• G1G1 2008 launch
• G1G1 International details
• GiveMore details (100/1000/targeted schools)

Blogs

• Planet OLPC blogs
• OLPCNews and other community news sites
• Deployment blogs : OLE Nepal, Waveplace, Uruguay, and other active blogs

And updates to the list of blogs by 5 editors, one for each major region of local groups and deployments:

1. North America
2. South and Central America
3. Africa and the Middle East
4. Europe
5. Asia and Oceania

Someone will soon have to make the hard choices about where to place Turkey and Mexico in the above...

Public relations

• Tracking our PR announcements and upcoming press releases, with an eye towards correcting any mistakes in facts or language. In particular, releases developed jointly with partners tend to overemphasize the role of the partner, sometimes to the offense of the larger community, when not reviewed closely enough.

• Drafting new press releases for partners and local groups when we reach important milestones together, or when they reach milestones in their work related to OLPC.

Groups

Campus groups

There are two main projects here:

• University chapters
• Campus postering campaigns

Regional chapters

• National chapters
• Volunteer deployment groups, by country and region
• United States chapters

Social network profiles

• Facebook accounts and cause
• Twitter and Myspace accounts
• Other accounts