Target Audience

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[edit] Intro

Created this page, because I felt there is a need for a centralized page for collecting thoughts about specific target audiences for users of the XO Laptop. Hopefully clarifying priorities and direction of efforts for development and problem resolutions. --IainD 13:01, 2 January 2008 (EST)

OLPC / XO Laptop is of course primarily about the children in impoverished areas which don't normally have access to technology. OLPC/XO Laptop is to assist them with a better education and brighter future.

Alas, with the start of the first Mass Production (MP) release, many more non-poverished children users have been added.


[edit] Audiences

Those users who may likely want to use or are using the XO Laptop or associated resources. (May want to expand in the future into non-users like associate press, investors, parents, uncles, grandparents ???)

[edit] General

  • Children
(2 to 16 years old)
  • Impoverished countries
(low or no technology resources)
  • Developers
(designing and implementing hardware/software/Activities)
  • Linux enthusiasts
(just because it's cool and new or different, or not MSFT)
  • Supporters and promoters
(not actual using on regular basis, but promotes the cause)
  • Government Officials
(helps connect finances, students, to laptops)

[edit] Specific

[edit] Children

(? what are actual market merchandising categories??)

  • infants (0 to 18months) - drool, not many
  • toddlers (1 to 2 years) - investigative, walk on it
  • youth (2 to 6 years) - crayon users, is it slobber proof?
  • elementary (6 to 12 years) - love the video recorder
  • middle school (12 to 16 years) - can it play games?
  • high school (16 to 18 years) - where's doom and facebook ?

[edit] Users of Impoverish countries

  • (levels of need ?)
  • Students
  • Teachers
  • Administrators
  • Government officials

[edit] Developers

Common Target platform

  • Sugar
  • Python
  • X-window
  • Linux
  • Learning software
  • FOSS / OpenSource

[edit] Linux enthusiasts

  • Those promoting Microsoft Windows alternatives
  • OpenSource / FOSS supporters

[edit] Supporters and promoters

  • Spreading the word about the cause
  • All people who just want to know a bit more about the laptop
  • Kids/novices - tutorials, self-tour, etc.
  • Teachers/parents/adults/etc.
  • 1st-tier tech support (site experts, server/internet connection maintainers, etc.)
  • 2nd-tier support (server installers, troubleshooters/fixers, etc.) - people representing the organization(s) deploying the olpc program

[edit] Others

  • Anyone else forgotten ?

[edit] REFERENCES

Some notes also available in the following locations:

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