OLPC:Outreach: Difference between revisions

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The OLPC '''outreach group''' keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.

We are currently working on outreach specifically targeting G1G1 participants, last year's donors, and the thousands of contributors and project followers that have made our current efforts possible.

== Todos ==


=== campaigns and social media ===

* make and publish deployment stories. dc/mk x6
* update send a friend email; paul fox and seth
* call pitch -- how to pitch current campaigns on the phone
* g! adwords --> multilingual. program? mary/google.

=== email outreach ===
''pgf, erik, sj''

* 'new media' :
*# miro,
*# paricipatory culture foundation.
*# deutsche welle,
*# revision 3.
*# XING in de (stefan, bert)
*# dailymotion in fr (bastien, edith)
*# orkut in pt ( juliano )
*# orkut in es (carla, claudia, rafael)
*# ? in it (giulia, stefan)

* our lists of friends : 3000 people. lists of family: similar... more touchy?
*: first order mailing-lists: 300 lists that have been passionate about OLPC at some point, each with 100-3000 people

mail to:
* fedora / olpc lists /contrib program /
* schools and academia
* groups where keynotes have been given: nn/mb/jg/dc. others (scott,mlj,wad,sj).
** educator followup: necc.& iste & masscue
** gdc, cs teachers' association, ieee, physics/hs teachers


=== community buy-in and action===
''SJ, Erik''

* sharing media
* promoting and existing work
* contacting and thanking contributors.


=== special interest groups ===
:''[matt]''
* faith based orgs., how to get a list to send something to 15k churches.
* matt to look at this list.
* educators : find the list of gropus we've spoken to? [tyler for nn]
* List of 10 groups : split between Adam and Matt.
* groups we know personally:

# performance poetry [Dee: stage: 3 - leader network, events]
#: -- email the slammasters at all the slam venues around the country
#: -- encourgae poetry performers here and in their networks to bring olpc cards and leave them at venues -- print out your own sheaf of 300 cards @ kinkos and distribute them...
# yoga & meditation [Dee: stage: 1 - contact with connection]
#: -- ? asking friends what the community
# opened group [Martin: stage 4 - leader network, co-organized events]
#: -- wikieducator, moodle
# poverty alleviation [Matt: stage 3]
#: -- freerice
#: -- mepemepe
# AARP Mike Lee: http://wiki.laptop.org/go/User:Mikelee
# CECP (Committee Encouraging Corp Philanthropy)
# ONE Campaign
# [Returned] Peace Corps Volunteers
#: Elise @ borderless education has a contact; pinged by SJ on Tues Nov 25
# David Farber's famous list of ~20,000 computer scientiest/telecom notables: http://www.interesting-people.org
# Home Schoolers (Julia Reynolds already taking care of?)
# Unioned of Concerned Scientists
# pugwash.org (science ethicists)
# MIT Alum list for each class: '00, '01, etc
# Religious Missionaries, eg. our Miami volunteer in http://bethelat.org
# NEA

'''High-potential if we can mobilize them:'''
* all people who've sent us thank-you letters, fan mail, etc over the past 2 yrs!
* teachers with flair
* students with even more flair...

'''Generic:'''
* Rotary Club


=== corporations===
''Chuck''
* Product placements (walmart)
* Social benefit funds?

===media and resources===
* tv/print : fix up media.laptop.org [seth]
* video bill boards : contact bloomberg - nn. contact nba/nhl - seth.
* tv : contact local stations; list : michelle ter., script: taxi
** calls to tv areas - all hands? with Factiva input. waiting on Matt to hear back what we've done already in contacts
* websites : list of existing sites with olpc links/banners. slashdot outreach (dsd). technorati/boingboing/gizmodo/gadget
* 50 blogs. other languages:russian (joe), greek (mb, nn), spanish
* radio : nais/ncea/acsi/iasl/asha/aiga/home schoolers /nea/npta/nrta/csta/acm/ed. intl.

=== physical meetings/objects===
* business cards : dee, nlee? xo card. velociraptors.
* Live CDs - Diane S?
* Museum shops (MOMA)

=== schools ===
''julia, cynthia''

* high school campaign : miles, telling his story : sharing as guide for others.
* adopt a school : g100 for $21,900.
** set up an accumulation site?
** competition/leaderboard?

<pre>
<pre>
Dear friends,
2009 NAIS Annual Conference
http://www.nais.org/ac/ac.cfm?ItemNumber=150610&sn.ItemNumber=150620
February 25 - February 27, 2009
McCormick Convention Center
Chicago, IL, USA


Starting this Spring, we started the OLPCorps program to stimulate grassroots laptop deployments in Africa. We solicited proposals from student teams around the world interested in carrying out a small OLPC deployment in Africa. Teams were required to have a relationship with a local NGO that plans to support their work in the future. [link to CfP]
Schools of the Future: Sailing the Winds of Change


30 of the teams were selected to receive 100 laptops and reimbursement of up to $10,000 of expenses. The program is being run out of the OLPC center in Kigali, Rwanda this summer. Representatives from every team and from a number of countries are attending a ten-day learning and deployment workshop in the Kigali OLPC center during the first week of June. [link to project list]
National Association of Independent Schools
1620 L Street, NW, Suite 1100
Washington, DC 20036-5695
Tel (202) 973-9700
Fax (202) 973-9790
Email info@nais.org


This is another step towards realizing our vision of improving access to connected laptops for students in the least developed parts of the world. [This year the program was made possible with generous support from <sponsors>, but] we need your support to help this project expand in future years. Please help us build on these efforts with a donation. <link to donate>
National Catholic Educational Association
http://www.ncea.org/
2010 NCEA Convention & Expo
Minneapolis Convention Center
Minneapolis, MN
April 6-8, 2010


And help us build our local networks -- spread the word to people you know interested in the 17 countries deploying XOs! <link to this notice>
Lists of catholic schools and colleges
http://www.ganleyscatholicschools.com/


Sincerely,
Private School Associations in North America
http://privateschool.about.com/od/assocna/Private_School_Associations_in_North_America.htm


Matt Keller
Association of Christian Schools International
for the OLPCorps team
http://www.acsi.org/web2003/default.aspx?ID=1180
Attention: HR Department
731 Chapel Hills Drive
Colorado Springs, CO 80920
Fax: 719-867-5266

International Association of School Librarianship
http://www.iasl-online.org/

American School Health Association
http://www.ashaweb.org/i4a/pages/index.cfm?pageid=3294
</pre>
</pre>

=== governments and military ===
* local gov contacts. boston, new york, chicago as examples
* national contacts : matt &c
* military : centcom / other commands - hospital ships, school rebuilding

=== facebook ===
* how-to: ask your friends to help.
** create your own cause for olpc. seth/susan
* school groups: Olin, BU, Duke, Yale, Harvard, U.Chicago
* Donor info : brianne, for donors to olpc to date
* olpc group : mburns and osu group

===other===
* PalinTV (Joe to ask her)
* Tests in malls?


== Communication ==
=== Announcements ===
Here are recent and planned public announcements:

* [[OLPC:Outreach/G1G1 2008|G1G1 2008 launch]]
* [[OLPC:Outreach/G1G1 International|G1G1 International details]]
* [[OLPC:Outreach/GiveMore|GiveMore details (100/1000/targeted schools)]]


=== [[Blogs]] ===
''Seth W, SJ''
* [[Planet OLPC]] blogs
* [[OLPCNews]] and other community news sites
* Deployment blogs : OLE Nepal, Waveplace, Uruguay, and other active blogs

And updates to the list of [[blogs]] by 5 editors, one for each major region of local groups and deployments:
# North America
# South and Central America
# Africa and the Middle East
# Europe
# Asia and Oceania
Someone will soon have to make the hard choices about where to place Turkey and Mexico in the above...

== Public relations ==

* Tracking our PR announcements and upcoming press releases, with an eye towards correcting any mistakes in facts or language. In particular, releases developed jointly with partners tend to overemphasize the role of the partner, sometimes to the offense of the larger community, when not reviewed closely enough.

* Drafting new press releases for partners and local groups when we reach important milestones together, or when they reach milestones in their work related to OLPC.




== Groups ==
== Coordination ==
The [[OLPC:Outreach group|OLPC outreach group]] keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.
=== Campus groups ===
There are two main projects here:
* [[University chapters]]
* [[Campus postering]] campaigns


[[category:outreach]]
=== Regional chapters ===
* National chapters
* Volunteer deployment groups, by country and region
* United States chapters
=== Social network profiles ===
* Facebook accounts and cause
* Twitter and Myspace accounts
* Other accounts

Revision as of 20:39, 26 May 2009

Dear friends,

Starting this Spring, we started the OLPCorps program to stimulate grassroots laptop deployments in Africa.  We solicited proposals from student teams around the world interested in carrying out a small OLPC deployment in Africa.  Teams were required to have a relationship with a local NGO that plans to support their work in the future.   [link to CfP]

30 of the teams were selected to receive 100 laptops and reimbursement of up to $10,000 of expenses.  The program is being run out of the OLPC center in Kigali, Rwanda this summer.  Representatives from every team and from a number of countries are attending a ten-day learning and deployment workshop in the Kigali OLPC center during the first week of June.  [link to project list]

This is another step towards realizing our vision of improving access to connected laptops for students in the least developed parts of the world.  [This year the program was made possible with generous support from <sponsors>, but] we need your support to help this project expand in future years.  Please help us build on these efforts with a donation. <link to donate>  

And help us build our local networks -- spread the word to people you know interested in the 17 countries deploying XOs! <link to this notice>

Sincerely,

Matt Keller
for the OLPCorps team


Coordination

The OLPC outreach group keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.

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