OLPC:Outreach: Difference between revisions

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== Coordination ==
The OLPC '''outreach gang''' keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.
The [[OLPC:Outreach group|OLPC outreach group]] keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.


== Todo ==
== Images needed ==


We could use general images corresponding to:
* Volunteers in the field
* XOs in the classroom
* Classes without XOs


=== campaigns and social media ===


== Specific outreach ==
* make and publish deployment stories. dc/mk x6
* update send a friend email; paul fox and seth
* call pitch --
* 'new media' : miro, paricipatory culture foundation. deutsche welle, revision 3. XING in de, ? in fr. pt : orkut, juliano. de: stefan, bert. fr: bastien, edith. es: fcarla, claudia. it: giulia, stefan.
* our lists : 3000 people, foirst order; 300 lists. 100-3000.
* g! adwords --> multilingual. program? mary/google.


{{:OLPC:Outreach/OLPCorps}}
=== community buy-in and action===
* sharing media
* promoting and existing work
* contacting and thanking contributors.


mail to:
: fedora / olpc lists /contrib program /
: schools and academia
: educator followup: necc.& iste & masscue
: other keynotes: nn/mb/jg/dc/sj.
: gdc, cs teachers' association, ieee, physics/hs teachers




[[category:outreach]]
=== special interest groups ===
:''[matt]''
* faith based orgs., how to get a list to send something to 15k churches.
* matt to look at this list.
* educators : find the list of gropus we've spoken to? [tyler for nn]
* List of 10 groups : split between Adam and Matt.
* grps we know personally:
|| performance poetry [Dee: stage: 3 - leader network, events]
: -- email the slammasters at all the slam venues around the country
: -- encourgae poetry performers here and in their networks to bring
olpc cards and leave them at venues -- print out your own sheaf of 300 cards @ kinkos and distribute them...

|| yoga & meditation [Dee: stage: 1 - contact with connection]
: -- ? asking friends what the community

|| opened group [Martin: stage 4 - leader network, co-organized events]
: -- wikieducator, moodle

|| poverty alleviation [Matt: stage 3]
: -- freerice
: -- mepemepe

=== corporations===
* [Chuck.]
* Product placements (walmart)
* Social benefit funds?

===media and resources===
* tv/print : fix up media.laptop.org [seth]
* video bill boards : contact bloomberg - nn. contact nba/nhl - seth.
* tv : contact local stations; list : michelle ter., script: taxi
** calls to tv areas - all hands? with Factiva input. waiting on Matt to hear back what we've done already in contacts
* websites : list of existing sites with olpc links/banners. slashdot outreach (dsd). technorati/boingboing/gizmodo/gadget
* 50 blogs. other languages:russian (joe), greek (mb, nn), spanish
* radio : nais/ncea/acsi/iasl/asha/aiga/home schoolers /nea/npta/nrta/csta/acm/ed. intl.

=== physical meetings/objects===
* business cards : dee, nlee? xo card. velociraptors.
* Live CDs - Diane S?
* Museum shops (MOMA)

=== schools ===
* high school campaign : miles, telling his story : sharing as guide for others.
* adopt a school : g100 for $21,900.
** set up an accumulation site?
** competition/leaderboard?

===givernments and military===
* local gov contacts. boston, new york, chicago as examples
* national contacts : matt &c
* military : centcom / other commands - hospital ships, school rebuilding

=== facebook ===
* how-to: ask your friends to help.
** create your own cause for olpc. seth/susan
* school groups: Olin, BU, Duke, Yale, Harvard, U.Chicago
* Donor info : brianne, for donors to olpc to date
* olpc group : mburns and osu group

===other===
* PalinTV (Joe to ask her)
* Tests in malls?


== Communication ==
=== Announcements ===
Here are recent and planned public announcements:

* [[OLPC:Outreach/G1G1 2008|G1G1 2008 launch]]
* [[OLPC:Outreach/G1G1 International|G1G1 International details]]
* [[OLPC:Outreach/GiveMore|GiveMore details (100/1000/targeted schools)]]


=== [[Blogs]] ===
* [[Planet OLPC]] blogs
* [[OLPCNews]] and other community news sites
* Deployment blogs : OLE Nepal, Waveplace, Uruguay, and other active blogs

And updates to the list of [[blogs]] by 5 editors, one for each major region of local groups and deployments:
# North America
# South and Central America
# Africa and the Middle East
# Europe
# Asia and Oceania
Someone will soon have to make the hard choices about where to place Turkey and Mexico in the above...

== Public relations ==

* Tracking our PR announcements and upcoming press releases, with an eye towards correcting any mistakes in facts or language. In particular, releases developed jointly with partners tend to overemphasize the role of the partner, sometimes to the offense of the larger community, when not reviewed closely enough.

* Drafting new press releases for partners and local groups when we reach important milestones together, or when they reach milestones in their work related to OLPC.


== Groups ==
=== Campus groups ===
There are two main projects here:
* [[University chapters]]
* [[Campus postering]] campaigns

=== Regional chapters ===
* National chapters
* Volunteer deployment groups, by country and region
* United States chapters
=== Social network profiles ===
* Facebook accounts and cause
* Twitter and Myspace accounts
* Other accounts

Latest revision as of 22:34, 26 May 2009

Coordination

The OLPC outreach group keeps track of public announcements, press releases, public news sites and blogs devoted to OLPC, and public profiles and communication channels for OLPC and its major partners.

Images needed

We could use general images corresponding to:

  • Volunteers in the field
  • XOs in the classroom
  • Classes without XOs


Specific outreach

OLPCorps RfS

Dear friends,

This Spring, we started the OLPCorps program to stimulate grassroots laptop
deployments in Africa.  We solicited proposals from student teams around the world 
interested in carrying out small OLPC deployments in Africa, and hundreds of motivated students from four continents responded.  In order to ensure sustainability, teams are required to have a relationship with a local NGO that plans to support their work in the future.   
http://wiki.laptop.org/go/OLPCorps

30 of the teams were selected to receive 100 laptops and up to $10,000 
for expenses.  The program is being run out of the OLPC center in Kigali, Rwanda this 
summer.  Representatives from every team and from a number of countries are attending a 
ten-day learning and deployment workshop in the Kigali OLPC center during the first week 
of June.  Students will be welcomed by high-ranking government officials, various civil society actors, and by scores of children demonstrating their expertise on the XO.     
http://wiki.laptop.org/go/OLPCorps_teams
[link to blog post]

This is another step towards realizing our vision of improving access to connected 
laptops for children in the least developed parts of the world.  In order to make this year's experience an extraordinary success, and to help this project dramatically expand next year, we need your financial support.  Please help us build on these efforts with a 
donation. 
http://laptop.org/en/participate/ways-to-give.shtml

And help us build our local networks -- spread the word to people you know interested in 
the 17 countries deploying XOs! 


Sincerely,

<signed>
for the OLPCorps team