Talk:The OLPC Wiki: Difference between revisions
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Do some research on this and other groups that promote it. |
Do some research on this and other groups that promote it. |
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== Why You Need SEO - Keeping up with the Newest Approaches == |
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You may have heard of all the services I mentioned above. But search engines are constantly changing; they have to, to keep up with the Internet itself. As a consequence, not only do their listings change, but they frequently come up with ideas for new services to offer. Some of these include new advertising options. You might not be aware of them, but it is the job of a good SEO to be on top of what the search engines are offering. |
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For example, take pay-per-call. This fairly new service was started by Ingenio very early in 2005; AOL began offering the service in April 2005. Google began limited testing of a pay-per-call service in late November. The premise behind pay-per-call is that some “high touch” products and services benefit from personal contact. Advertisers bid for phone call leads. With the Google service, searchers see a phone icon next to the company’s sponsored listing. A click on that icon lets them enter a phone number and click a “Connect for Free” button to be linked with the other party. At this point, Google calls the search user, then dials the company and connects the two. |
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As you might expect, pay-per-call is more expensive than pay-per-click. But there is a lot of room for growth here, and the potential that companies who wouldn’t normally think of advertising with search engines might consider it. It emphasizes local search and is supposed to help small businesses. Some think that eBay might start to offer pay-per-call advertising, thanks to its recent purchase of Skype. |
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And then there’s the behavioral approach, revisited. In the last few months, Yahoo! made a change to one of its advertising programs. The change widens the time window during which advertisers can drop behaviorally targeted banners after a search term is entered from one hour to two days. This change was made after some research Yahoo! did indicated that the purchase window was longer than the company previously thought. It reflects the fact that people are using the Internet differently from the way they were using it three or four years ago. As Yahoo! continues to work on better understanding online behavior, it’s likely that the search engine will come up with more ways to make advertising work smarter to reach its target audience. |
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Which of these approaches, or combination of approaches, would be best for your business? It can be hard to sort out. But this is the sort of thing that an SEO does every day, for a large number of businesses, many of them similar to yours. |
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== Headline text ==[http://www.clickra86.com search engine optimization] |
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== The Bad News == |
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Branding Your Site: Free Yourself from SERPs! |
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[http://www.gopowerlevel.com powerleveling] |
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Is this topic necessary? After all, it is the Internet; just put up a site, offer content, optimize for search engines, and voila! You have hits. Well, maybe you have hits, and maybe you don’t. |
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And if you do have hits, how long will your traffic grow? How far can you expand? How big can you become? What is the difference between a small, profitable operation like www.internetmarketingsecrets.com, or www.freewebmasterhelp.com, and a large household name like www.devshed.com.[http://www.clickra86.com search engine optimization] I mean, they all offer great content, they all optimize their sites for the SERPs (Search Engine Ranking Pages) but only one of them is a household name, relatively speaking, on the Internet. |
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The Bad News |
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In the real (as opposed to virtual) world of traditional marketing, it is the biggest brands that have the largest market share. In fact, market share is not determined by quality of service or excellence of product. It is a question of branding. Does Daimler Chrysler make the best cars? Or does Nokia really make the best phones?[[http://www.clickra86.com/NewsList_1.htm Google Optimization] If they do, will they still make such great products tomorrow? I answer, who cares? I have my mind made up. Dont confuse me with the facts! |
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On the Internet, Google has branded itself as the search engine. The terms "google" and "googling" even made it into the Merriam-Webster dictionary recently to signify using the Google search engine to search online. Despite the distinction of using a lower case letter and the fact that it specifically refers to just the Google search engine, Google risks its name becoming like Levis, which I found in the Oxford Advanced Learners dictionary defined as "jeans."[http://www.clickra86.com/NewsList_2.htm Yahoo Optimization] Amazon has branded itself for books, and eBay for auctions; devshed has branded itself through its network of sites for content -- specifically, for information about open source software |
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A brand will beat a better product or service ALL the time, not once, not nine out of ten times, but all the time. In traditional marketing, if the customer wants to choose any other product apart from the brand, he will easily find an alternative (a second brand that competes in that space, like Coke and Pepsi).[http://www.nonwoven-bags.cn Nonwoven bag] In the online world, however, there usually is no second. Second in a category can spell death (read as "dependence on SERPs"). [http://www.plastic-thermoforming-machine.com thermoforming machine] |
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Revision as of 17:30, 22 May 2007
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Do some research on this and other groups that promote it.