Target Audience

Intro

Created this page, because I felt there is a need for a centralized page for collecting thoughts about specific target audiences for users of the XO Laptop. Hopefully clarifying priorities and direction of efforts for development and problem resolutions. --IainD 13:01, 2 January 2008 (EST)

OLPC / XO Laptop is of course primarily about the children in impoverished areas which don't normally have access to technology. OLPC/XO Laptop is to assist them with a better education and brighter future.

Alas, with the start of the first Mass Production (MP) release, many more non-poverished children users have been added.

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Audiences

Those users who may likely want to use or are using the XO Laptop or associated resources. (May want to expand in the future into non-users like associate press, investors, parents, uncles, grandparents ???)

General

• Children

(2 to 16 years old)

• Impoverished countries

(low or no technology resources)

• Developers

(designing and implementing hardware/software/Activities)

• Linux enthusiasts

(just because it's cool and new or different, or not MSFT)

• Supporters and promoters

(not actual using on regular basis, but promotes the cause)

• Government Officials

(helps connect finances, students, to laptops)

Specific

Children

(? what are actual market merchandising categories??)

• infants (0 to 18months) - drool, not many
• toddlers (1 to 2 years) - investigative, walk on it
• youth (2 to 6 years) - crayon users, is it slobber proof?
• elementary (6 to 12 years) - love the video recorder
• middle school (12 to 16 years) - can it play games?
• high school (16 to 18 years) - where's doom and facebook ?

Users of Impoverish countries

• (levels of need ?)
• Students
• Teachers
• Administrators
• Government officials

Developers

Common Target platform

• Sugar
• Python
• X-window
• Linux
• Learning software
• FOSS / OpenSource

Linux enthusiasts

• Those promoting Microsoft Windows alternatives
• OpenSource / FOSS supporters

Supporters and promoters

• Spreading the word about the cause
• All people who just want to know a bit more about the laptop
• Kids/novices - tutorials, self-tour, etc.
• Teachers/parents/adults/etc.
• 1st-tier tech support (site experts, server/internet connection maintainers, etc.)
• 2nd-tier support (server installers, troubleshooters/fixers, etc.) - people representing the organization(s) deploying the olpc program

Others

• Anyone else forgotten ?

REFERENCES

Some notes also available in the following locations:

• Design Fundamentals
• Technical Audiences for Manuals